Tuesday, 20 September 2011

RESEARCH - Trailers and Genre Theory

Film trailers are one of the most successful ways of promoting a film that is coming out soon. They are usually 2mins-4mins long and contain the most attractive scenes from the film to attract potential movie-goers to view the film. Trailers usually portray the genre of the film so that people who enjoy that particular genre will be interested in watching the film to fulfil their passion for that genre. Trailers for all types of genres must be rersearched thoroughly before the trailer is made so that the film creators can guess the potential audience reactions to their trailers. Trailers are usually an arrangement of fast-paced cuts to keep the audience engaged in the trailer and be more likely to go and watch the film length film.




Genre is a very elusive concept because it is not easily defined. Genre all depends on people's interpretations and previous created films because people can associate certain things in newer films that they have seen in older films. For example, people would associate the Saw films to be horrors because of the extreme gore and violence in the films, and this idea of horror may have come from older films like Child's Play. This shows that concepts of genre are taken from previous works and adjust with similar ideas for people to define the film in a certain genre.

 

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