Evaluation Question 3

What have you learned from your audience feedback?

I asked a few members of my target audience (16-21 year olds, mainly students) what their overall view on my 3 media products, what they liked and what they would change?

AUDIENCE FEEDBACK FROM TARGET AUDIENCE (IN PERSON):

 AUDIENCE FEEDBACK FROM YOUTUBE:

YouTube is a popular social network/video viewing websites so I felt it would be suitable to upload my trailer on this site. My target audience are used to using this website and most of them even have YouTube accounts. The screenshot image below shows a few comments I received on my trailer:

LIMITATIONS OF YOUTUBE:

-       Some responses may not be critical in a positive way because some people don’t understand media terminology fully to give better responses. Only the media savvy members of our target audience will be able to give me proper constructive criticism on how to improve my work.

-       Comments can be negative and/or irrelevant to my video because anyone is allowed to comment on it

WHAT I’VE LEARNED FROM YOUTUBE:

-       -I learned that YouTube in most ways is effective in promoting a video like this to an audience as it can be accessed anywhere 24/7, 365.

-       Users can access Youtube on the go with Smartphones e.g. Blackberries, iPhones, etc. This makes it even easier to get feedback from audiences via Youtube

AUDIENCE FEEDBACK FROM QUESTIONNAIRES:

The questionnaires we gave out to randomly selected members of our target audience (back in November 2011) showed us that every 9 out of 10 Sixth Formers enjoys watching horror films in their spare time, when they aren’t doing school work. Also, the majority of people who took part in our questionnaire said that they enjoyed the 'shock factor' of horror films through unique storylines, rather than pure gore, violence and other aspects. This was a positive for my media group because our storyline was unique in the fact that it is based on a killer who’s soul possesses a young teen into recreating past murders.

This suggested to us that we should include a few shocking scenes in the trailer that will make the audience jump. The end scene in my trailer fits in with this ‘shocking scene’ that our target audience crave. Our target audience’s interest in unique horror storylines told us that we should make our storyline intriguing to our audience instead of including a lot of violence to draw them in because they want to see a good storyline.

LIMITATIONS OF QUESTIONNAIRES:

-      People can give false information because of the way a question is worded or to benefit the people asking the questionnaire

-      Time consuming collecting and processing results. Also takes the person’s time who is doing the questionnaire so their answers may be rushed, incomplete and not detailed enough to gain good feedback

-      The amount of people you hand the questionnaires to may not represent your certain AUDIENCE AS A WHOLE

WHAT I’VE LEARNED FROM QUESTIONNAIRES:

-       -The choice of open or closed questions. If you need yes or no answers then closed questions are suitable. If you need brief paragraph from the audience then open questions are suitable

-       -The more people you ask, the better research and audience feedback you will get, but also takes more time for you to process these results